What is SEO?
Search Engine Optimization (SEO) is the process of ranking your website in search engines for certain keywords or key phrases in order to increase online awareness of your business and traffic to your website.
Dispensaries, like other businesses with storefront locations, can benefit greatly from a SEO campaign, especially as the industry becomes more competitive in medical and adult use states.
Why Do Dispensaries Need SEO?
There is value in an SEO campaign for virtually every business, both online and brick and mortar. SEO ensures that patients or adult users in your area are able to find your business when they’re searching for nearby dispensaries when making a Google, Bing, or voice search.
How to Market a Dispensary Online with SEO
There are a few essential components to running a proper dispensary SEO campaign. The first and most important step is to claim and optimize your Google MyBusiness page.
Google MyBusiness is a free tool that Google provides to business owners that have a storefront location or provide products and services to consumers in a specific geographic location.
Head to Google to claim your free business listing, and be sure to fill out the profile correctly with accurate business information. If your business hours or address are inaccurate, it can have adverse effects on the visibility of your profile. Google’s primary goal is to provide value to searchers, so giving searchers accurate information will prevent any frustration on their on end.
Another essential piece to a proper Google page is review generation. Obtaining and responding to customer reviews can greatly affect your rankings. These reviews also serve as social proof to customers who are interested in visiting your dispensary. If past customers enjoyed their experience, potential customers will see their comments which may just get them in the door.
Building out a website that customers love is a valuable tool. If your business doesn’t already have a website, we strongly recommend building a site to showcase your products and services and act as a hub for your brand and complement your existing marketing tactics.
When it comes to website optimization, there are a plethora of factors to consider. Ensuring that your website loads fast, contains relevant keywords and content, and properly optimizing each page can lead to higher rankings and more leads.
Optimizing title tags, meta descriptions, images, and website code are all important aspects, but your primary goal should be to provide your visitors with the information or products that they’re looking for.
A great way of learning how visitors interact with your website is to perform a user experience audit on your website. This will tell you how visitors are navigating through your website, what content they find most useful, and which pages and areas of your site you can improve.
PR & Link Building
Google and other search engines use the number of inbound links to your website as a ranking factor. An inbound link is any link that points from another domain to a page on your website.
In a nutshell, links tell search engines that your website is trustworthy and a legitimate source of information.
Building links to your website in the form of blogs, reviews, and traditional PR pieces is a great way to gain referral traffic from other websites. It can also increase your domain authority and give you a bump in rankings.
Link building is a daunting task for a new business or website. There are plenty of tools and tactics to get started, but link building is often outsourced as it is a very time-consuming activity.
Finding an agency partner that understands the nuances and regulations of the cannabis industry is absolutely essential as the industry continues to grow and mature.
Smokin’ Hot Solutions was founded in 2009, and we’ve helped companies in every corner of the cannabis industry and related industries like hemp, CBD, consumer products, and more.
Our dispensary SEO campaign helped grow a Philadelphia dispensary’s website traffic to 20k monthly users and 40k monthly sessions in seven months. Hit us up to learn more about how we can help you drive traffic to your website and reach more customers.