6 Actionable SEO Techniques
July 12, 2017
July 12, 2017
When you’re constantly handling administrative tasks, business development, meetings, and interviews, you can barely find the time during the week to devote to anything else. Frustrating right?
The list can seem never-ending; trust us, we’re grinding every day just like you.
To the detriment of business growth and exposure, SEO and content marketing are often some of the first activities that get the axe from swamped business owners.
We believe that SEO is an essential business activity, especially in the fast growing cannabis industry where startups need to become visible online.
Here are a few actionable SEO techniques that you can get done during a lunch break, between meetings, or any other time you stumble upon a few precious, unoccupied minutes during the day.
1. Start a Blog
Content marketing is a rather large cog in the SEO machine. Search engines love informative, visual, and valuable content that satisfies the questions of searchers. Add a blog page to your website so that when you have the time, you can start publishing your own content.
If you have a couple hours free, consider writing a 750-word post to put up on your blog page. This can help drive traffic to your website and provides information of value to your website visitors.
2. Claim Your Google Business Listing
This is especially important if your business has a storefront. Before you do this you should double check that you don’t already have a listing, as duplicate listings can create some problems.
Adding high-quality images of the interior and exterior of your business will provide customers. Also, ensure that all of your information listed is accurate and up to date.
“Near me” searches and hyper-local marketing are becoming increasingly important in the SEO landscape. Claiming your Google business listing and accurately completing it is a small but useful technique.
3. Keyword Research
Discovering what terms your customers are searching for is critical. Brainstorm a list of keywords and keyphrases that you believe your customers might be typing into search engines to find your website.
Once you have a list compiled, start conducting some searches yourself to see if your website is displayed in the search results for these terms.
When you’ve determined the keywords you want to rank for, start incorporating them into your blog posts and website pages!
4. Optimize a Page
If you have an ecommerce store or large website this can be extremely beneficial. Take a little bit of time each day to optimize a page on your website, including category pages, blog posts, product pages, informative pages, etc.
This activity involves optimizing titles, metas, descriptions, permalinks, images, alt text, reviews, and more on each page. Check out our guide here to learn more about what goes into properly optimizing a page for search.
5. Get Active on Social Media
Even if you’re too busy to post regularly, you should set up social media accounts for your brand, making sure that they’re fitted with an appropriate image, website link, and description.
Creating these accounts provides your website with a few links that can benefit SEO, and you’ll be able to post when you have the time. Having active social channels that provide value and interaction can drive website traffic and even close sales.
6. Check for Broken Links
It’s always good to perform routine site checkups to make sure your website and selling platforms are running smoothly. You can do this manually by clicking around through your website and ensure that your site navigation is the way you want it. Also check menus, footer links, sidebar links, and anywhere else there might be a problem.
If you come across any broken links, 404 errors, or outdated content, be sure to create new content or correctly redirect the page to an appropriate spot on your site.
Find Out What Works for You
Not all of these activities will show immediate results for every type of business. However, sticking to an SEO and content marketing campaign will pay off in the long run. If you’re not able to fit all of these activities into your daily work agenda, try playing around with some on-page SEO, social media, and blogging to see which practices are delivering the most results.
This way, when you have more time down the road or decide to outsource activities, you’ll know exactly which efforts you want to delegate.